L–R: Law Chen, Pang, Neelesh, Foo, Katrina, and Amit at Scott’s Children’s Day 2026 celebration.Protecting children from recurrent illnesses remains a key concern among Malaysian parents, with immune support consistently identified as the primary benefit sought to help maintain children’s health.
In preschool-aged children, it is common to experience eight to 12 episodes of illness annually, largely due to the immaturity of the developing immune system. At the same time, recent national data highlight a concerning but often overlooked nutritional gap. Findings from the National Health and Morbidity Survey (NHMS) 2024 show that nearly 78 percent of Malaysian adolescents, along with a substantial proportion of younger children, do not achieve the recommended daily intake of vitamin C. [https://iku.nih.gov.my/images/nhms2024/fact_sheet_nhms2024.pdf. Accessed on 25 May 2026]
In that context, Scott’s is strengthening its #AnakSiapaNi Anak Scott’s Lah campaign, which was introduced in February 2026, via a special Scott’s Children’s Day 2026 celebration. The campaign reflects the everyday moments when children project distinctive energy, determination, and resilience—often prompting parents to proudly question, “Anak siapa ni?” With Scott’s support, the answer is simple: Anak Scott’s Lah!
The campaign is brought to life through a brand film and on-ground activations that celebrate children’s unique personalities while highlighting the importance of strong immunity in helping them stay healthy, active, and ready for everyday experiences.
Neelesh Suryavanshee, Haleon’s General Manager for Malaysia, Singapore, and Brunei, explained the inspiration behind the campaign: “At Scott’s, we believe every child deserves the opportunity to explore, learn, and grow without being held back.” The #AnakSiapaNi campaign highlights meaningful parenting moments, such as seeing a child confidently lead a game or remain energised throughout a demanding school week, he said.
Placing children’s wellbeing at the core of the celebration
In conjunction with Scott’s Children’s Day 2026, Haleon, in collaboration with Watsons, is supporting House of Love* as part of its broader commitment to advancing children’s wellbeing in the community. Care packs consisting of about 1,000 units of Scott’s products, along with essential items from Watsons were presented to House of Love representatives at the launch event, to support the wellbeing of children from underserved communities. Neelesh, Law Chen, Katrina Mangubat and Amit Mathur of Haleon, Foo Hwei Jiek of Watsons Malaysia, and Dr Joseph Pang, the founder of House of Love attended the launch event.
“Through our collaboration with Watsons and House of Love, we are also extending this support to children in underserved communities, helping ensure more children have access to the nutritional foundation they need to stay healthy. Ultimately, we want every parent to feel that pride that comes with saying, ‘Anak Scott’s Lah!’” said Neelesh.
Following the launch, the Scott’s Children’s Day 2026 roadshow was held at Sunway Velocity Mall from 24 to 26 April 2026, where families participated in fun challenges that encourage everyday immunity-building habits. Featured prominently in this year’s celebration are Scott’s Vitamin C Pastilles—soft, chewy, Halal-certified supplements designed for children aged 3 years and above, offering a convenient option to support daily vitamin C intake and immune health. Available in mixed berries, orange, and blackcurrant flavours, they serve as a practical adjunct to help meet nutritional needs in growing children.